Prevent Negative Reviews & Gather 5-Star Reviews With Ease!
Automated Follow-up and Marketing Features make Reputation Control the Most
Complete and Trusted Online Reputation Management & Marketing Platform on the Market
Digital Age & The Importance Of Online Reputation
What’s the first thing you do when confronted with a problem? More often than not, you probably turn to Search Engines, Social Media and various other online content sources in search of answers.
Your buyers are no different….
The continued development and distribution of technology has radically changed the way consumers are buying—how they hear about products and services; how they research them; and how they make a final purchase decision.
The digital age introduces unprecedented expansion opportunities for all industries and businesses. The only questions that you need to address it:
“Are you in? Or Out?”
Negative Reviews Pose New Threats To Local Businesses
The digital age has also introduced new threats to local businesses in particular in the from of review sites often favoring negative reviews in their search results.
Unfortunately, many local businesses often think they don’t need to worry about online reputation which couldn’t be further from the truth as local customers increasingly search online before they choose a local company.
They check out what comes up when they Google a company, consult social media, read online reviews and they increasingly do it on the fly, on their phones.
Reputation Management Has Gone From Trending Buzzword To Business Necessity
In August, BrightLocal published the Local Consumer Review Survey 2015 illustrating exactly how critically important it is for local businesses to not only take control over their reputation online but to use it to market themselves and stand out from the crowd.
- 92% of consumers now read online reviews (vs. 88% in 2014)
- 40% of consumers form an opinion by reading just 1-3 reviews
- Only 13% of consumers consider using a business that has a 1 or 2 star rating
Read more: BrightLocal | Entrepreneur | Getgivestars
What is Reputation Marketing?
Reputation marketing is the process of building a 5-star reputation online, and marketing that reputation to convert more customers.
In contrast with reputation “management”, which is a defensive, costly and time-consuming strategy, reputation marketing is a proactive approach which can have a highly profitable impact on your online presence.
Too many businesses only start to focus on reputation management once they have a problem. A few negative reviews, a forum thread lambasting your customer service and pretty soon you find your sales slowing down and site traffic dropping off.
It’s a little bit like visiting your dentist only when you have a hole in your tooth, in both cases it would have been so much easier to have prevented the problem occurring in the first place.
What you need to do is make a fundamental change to your mindset with regards to your online reputation. You need to be proactive, get out there and spread the word rather that just react to anything negative that happens.
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